Demolish this Art Deco store on Flinders Street ? Just say no.

This attractive Art Deco facade was built in 1936 as part of the works of adding an addition floor to Snow’s Department Store, one of the numerous smaller interwar department stores in the CBD. The store had been there since 1926, and traded until 1954, when the building became the home of Tattersall’s, and later Yooralla. In recent years it was painted up in a delightful pastel colour scheme, emphasising its Art Deco features, like the stepped parapet and horizontal ‘streamlining’.

Late last year however, Mormas Land P/L have lodged a proposal to completely demolish it, to make way for a 215 room 13 storey hotel. We’ve seen a lot of facadism in recent years, but surprisingly they havn’t even proposed that minimum level of preservation.

The building is officially C graded, but that grade was applied in 1993, and the appreciation of Art Deco has grown by leaps and bounds since then; what’s more it’s in the middle of the very intact Flinder Street heritage streetscape, and in the Flinders Gate heritage precinct. The proposed hotel design is creative, but makes no attempt to fit in to the historic streetscape. No particularly good reasons are given for the demolition, so we think Council should just say no.

If you want your voice heard too, just send an email to planning@melbourne.vic.gov.au, quote the application number TP-2016-1046, the address, 244 Flinders Street, and tell them you don’t think it should be demolished. (and don’t forget to add you name address and contact details). Our objection can be found here, and all the planning documents are here.

 

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